Fleet Graphics in San Jose
Size / Shape
One of the biggest mistakes companies make with their graphics is not making them big enough. Not only should they be readable when you’re standing near the vehicle, you should also be able to read the sign perfectly from across a busy intersection in traffic.
Keep in mind that your target prospects will often be moving in their own cars or walking by, in addition to your fleet moving. To avoid readability problems, also make the text a neutral font that isn’t too fancy or it could be difficult to understand what it says and you’ll lose potential customers.
The Right Copy
There’s an old saying that it’s the copy that sells. That means that the words you use can paint a picture in the customers’ mind. Don’t be afraid to be creative with the text you use in your graphics. However, always have a purpose in mind. Your goal isn’t to be cute or entertaining, it’s to drive sales, phone calls, and in-person visits. So when it comes to the copy, be bold and direct. Ask them to call you, get a special discount, or whatever call to action you’re optimizing for. That way there’s no confusion for the customer and your conversions from the ad will increase.
The last thing you want to do is to spend a lot of money on your graphics and have the prospects that see it not know whose brand it is. Don’t have your logo too small on the graphics or you’ll miss out on golden opportunities. Feature it prominently, while still leaving room for a catchphrase or other text.
Eye Catching Color
The colors of your graphics should be eye-popping. With so many distractions in today’s world, you want your fleet to stand out. This can help you get the attention you need to drive more leads and awareness to your company. Orange, bright blue, and red are great starting points.
Contact Window Graphics Sign Company for Fleet Graphics
When it comes to business in San Jose, you always need to be innovating and competing. Having the proper advertising is crucial to this. With fleet graphics, you can take full advantage of your vehicles and get great benefits that will pay dividends in your business. If you fail to use the best practices above, you might miss out on key opportunities, however. So take the advice to heart and enjoy the boost to your bottom line.